I realise I've been fairly quite over the past couple of months however, our small team here has been busily working away to make some major changes to driftwood tea. The biggest of these we quietly launched today, our new website!
OK, so this is our second new website this year; I took my eye off the ball with the one we launched 4 months ago - and the feedback we received from you was not universally positive (or even close) - so, rather than press ahead with something that wasn't working we decided just to start again.
We've returned to something simpler, far less pretentious, and something we feel once again reflects us as a company and a brand. It should also look and function better, no matter what device you're viewing it on.
Over the past 3 years, since I began working full time on driftwood tea, I've learned a lot of things: about tea; about running an online tea shop; and about what customers actually want. With our new site I've been able to put a lot of these requests into action.
Our old site was overly complicated, on many levels, and each tea had far too many options. We've simplified things so our teas now only come in 4 sizes: 50g; 100g; 250g; and 5g Samples. (Yup, there's no shame in saying we copied Canton and Jing!)
While I know many of you liked our 25g bags, the majority of our orders are for different sizes and, by removing the smallest size we've been able to reduce our prices on almost all 50g, 100g, and 250g bags of loose leaf tea.
I'm a big fan of gaiwans. I think they're a really easy and convenient way to brew loose leaf tea however, many of our customers want to drink tea at work and found our gaiwans too small and a little inconvenient. When travelling and tasting teas I've generally used T-Sacs, large self fill tea bags, that make the brewing of loose leaf tea in a mug or pot super easy. Most of my friends prefer using these too so we've now started stocking these in our T-Sac section.
Finally, we have fresh stock back in of some of our best selling teas such as Red Jade and Tie Guan Yin. I've also sourced a new 2013 harvest version of our Four Seasons Oolong. Our new version is organic and for the price remains one of the best tasting teas I've ever drunk. We have fresh spring and summer harvest 2013 versions of many of our other most popular teas in stock now too.
I hope you like all these new changes and updates and I'd love to hear what you think - good or bad - certainly we're not afraid of making changes!