It was one year ago today that driftwood tea’s online tea shop was finally launched. As can be seen from the screen shot, our launch site was very different to the site we have today however, certain elements still remain from that site such as our great tea quotes.
To celebrate our first birthday we are offering free uk delivery on all orders placed through the website up until the 31st of August. Orders placed to be sent internationally will only have to pay the airmail surcharge during this period too!
I would like to take this opportunity to thank all our customers who’ve supported us over the past year. Buying tea online can be somewhat risky, especially when you’re buying from a young or unknown company. At driftwood rather than investing in having the fanciest packaging, most fantastic website, or huge advertising budgets we chose to focus on the most important thing I’d learned as a chef: no matter how good something looks, if it doesn’t taste even better, then you’ve not really succeeded.
I think that our decision to do this, while may have slowed us down initially, was the right one. As people began to recognise that we were selling delicious teas, our reputation grew and now many of our new customers come to our site through word of mouth recommendations having been served or told about our teas by their friends. I’m also delighted that our first ever customer (that wasn’t my mother) still regularly buys tea from us to this day. I still have a photo of that first order which I was particularly proud of as, full disclosure here, it came over 3 weeks after the site was launched! Thankfully our orders are somewhat more frequent these days.
The little company I established is growing rapidly - over the next couple of months we are more than doubling the range of teas we stock and are looking forward to becoming one of the few UK tea companies stocking the finest Thai teas - however, I established driftwood on a simple premise to source the best tasting, freshest teas and this is what we’re going to keep on doing.
Just as our slogan says: driftwood tea | taste fresher teas!