To celebrate the arrival of the 2012 spring harvest of teas we decided to update all of our images on the driftwood tea website.
Tea essentially is a product to be consumed however, selling it online there are obviously some limitations to trying it before purchase. Every tea I select for driftwood I have done so because I believe it tastes fantastic. While I try to describe them as honestly as possible - and seek different opinions on each to check others agree with me - one of the first things I remember being taught at Le Cordon Bleu was that as humans we are visual creatures, consuming with our eyes before our mouths.
Over the course of my career, firstly as a personal chef and then more recently in the media, I’ve been fortunate to work with some outstanding food stylists and photographers. I’ve always been astonished at how creatively they can present dishes.
When it comes to photographing tea there’s a fine line tread by all online retailers as we try to show our teas in their best light without too heavily stylising and misrepresenting them. I really hope an honest representation of our teas is something we’ve managed to achieve with our new naturally light images. By photographing them this way the Silver Needle White Tea remains white without being artificial. The same with our green teas and oolongs, we feel we’ve captured their natural beauty, and that now they look as good as they taste.